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What is DRTV Marketing?
Finding a breakthrough product that captures the public's imagination is the real key.
1. Do the margins support the DRTV model?
2. Does your product solve a common problem or have a broad appeal?
3. Is your product highly demonstrable?
4. Can the product be developed into a brand?
5. Does the product relate to the current consumer environment?
6. Is the product truly unique vs. a "me too" type of product?
DRTV marketing is a special form of marketing, designed to elicit an impulse response that results in immediate sales.
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