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DRTV Resource Center
1. What is Direct Response Television?
Direct Response Television (DRTV) is a type of marketing which allows for a direct connection between the consumer and the advertiser. Instead of the pressure that comes with shopping in a store, the consumer is allowed to make decisions on their own and on their own time. In addition, the placements demonstrate how the product works, so the consumer has a very clear idea of how it is used and how it compares with similar products. This makes your customer base more confident in their purchase and your company.
>>Click here to read more about DRTV.
2. How well does Direct Response work?
Direct Response Television combines the power of direct marketing with the visibility of television advertising. Each is a highly effective marketing tool, so their combination results in a powerful advertising device that gets a message across to the largest possible market at a low cost. Today, almost a third of the American population watches Direct Response Television, which in turn actually results in a low cost per thousand viewers, compared to other marketing strategies of this size.
>>Click here to read more about how DRTV works.
3. What about Short form DRTV?
Unlike long form infomercials, short form DRTV also works for products that are not very complicated. Traditionally infomercials have been half an hour long, now the shorter form of DRTV commercials are gaining in popularity. Short form DRTV commercials are usually 60, 90 or 120 seconds long. This makes them longer than conventional advertisements, yet they are short enough to keep viewer attention captured for the entire duration of the commercial.
>>Click here to read more about Short form DRTV.
4. How will Direct Response Television help me reach my target audience?
ARM strategically matches product to demographics, reaching the highest point of potential customers at the lowest cost per thousands (CPM). ARM buys media according to audience's propensity to buy while optimizing dayparts by network providing reach, frequency and rating point metrics. For you this means more people will contact you regarding your product. ARM uses a wide range of networks to market to so you have more audiences to reach.
>>Click here To View Networks
5. How will ARM find the right networks for me?
Buying media is usually the biggest expense in a Direct Response campaign, so it is very important to have an expert media buyer. With reasonable terms and fees, a media buyer can make life a lot easier and less complicated by taking the nitty-gritty of number crunching off your back. The right buyer will aim for your infomercial to be viewed by the highest number of target audience at the lowest possible cost. Not only this, but they will also make sure that the target aimed for has the greatest probability of buying your product.
>>Click here to read more about media buying.
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