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What is Media Buying?
The results of DRTV are immediate. The results of the schedule you purchase soon become apparent.
DRTV Media stations include: - Specialty cable networks
- Broadcast/cable networks
- Local broadcast stations
Media buying is strategic planning, negotiation and buying of: - Print Media
- Television
- Radio
The price of media buying varies considerably. Factors to consider include: - Short or long-form
- Cable network or local broadcast station
- Rating and size of audience delivered
- Package deals
- Seasonal influences on available media inventory
- Time slot for your target audience
- Trends in a market
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