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What is Short form DRTV?
Short form DRTV is a very powerful medium for a large variety of products. Short form DRTV is used not just as a stand alone but also to drive retail sales, fortify web presence, launch new products and to generate leads for dealers. Unlike long form infomercials, short form DRTV also works for products that are not very complicated.
Traditionally infomercials have been half an hour long, now the shorter form of DRTV commercials are gaining in popularity. Short form DRTV commercials are usually 60, 90 or 120 seconds long. This makes them longer than conventional advertisements, yet they are short enough to keep viewer attention captured for the entire duration of the commercial.
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